Does Your Start-Up Need a Brand Strategy?
As a start-up owner or entrepreneur, it can be difficult to know where to begin. Many experienced business owners don’t understand the value of having a brand strategy, and end up spending a lot of money on marketing without one. In this course, we aim to help you build your brand reputation and grow organically, so that your audience will be excited to hear from you and feel connected to your story for a long time.
Introduction
What is Branding?
Why Do People Buy?
The Role of a Brand Leader
Why Should You Stand Out as A Business Owner?
A Hybrid Brand Model for Solopreneurs
Use Your Character as a Compass
How to Find Your Ikigai
The Importance of “Daring to Dream”
Four Pillars of Branding
Let’s Define Your Values
How Can You Define Your Abilities, Effectively?
How to Write a Strong, Mission Statement
How to Write a Distinct Vision Statement
How can you use your mission&vision in your marketing activities?
Brand Archetypes
What are Brand Archetypes
The group that yearns for paradise
The group that brings structure to the world
The group that connects with others
The group that wants to leave a mark on the earth
Brand Naming & Brand Architecture
Is Naming a Brand a Creative Process?
Basic Naming Approaches
Special Circumstances on Naming
Do You Need a Brand Name as a Solopreneur or Personal Brand?
Brand Architecture for More Than One Brand
Brand Story
The Power of Storytelling
How to Write and Use a Brand Story
Visual Brand Identity
What is a visual identity?
What is Included in a Visual Identity Booklet?
Working with a Professional vs. Designing Yourself
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