Hey everyone, I’m Toby and I’m in charge of a small yet powerful content marketing team. I’ve been creating and managing content for some time now, and these are the tools I use to ensure that our story is told and our goals are met.
This list is for content marketers of all kinds – whether you’re an individual, part of a small team like me, or an agency, this toolbox will help you be more effective and efficient in your projects.
Here’s what you’ll find in the toolbox:
Initiative Tools:
• Article Tracker, Calendar, and Project Templates
• Whitepaper Tracker, Calendar, and Project Templates
• Podcast Tracker, Calendar, and Project Templates
• Video Tracker, Calendar, and Project Templates
• Press Tracker, Calendar, and Project Templates
Branding Tools:
• Brand Guidelines Template
• Content Style Guide Template
Content Resources:
• Editorial Feed Material Tracker
• Competition Tracker
• Freelancer Tracker
• 30+ Content Tools
With this toolbox, you can stay on top of the content initiatives you have going and use project boards, calendars, and templates to gain visibility and structure for your current projects. You can also use pre-built creative brief templates for each new project and press trackers to plan and collect prep materials and interview questions. Additionally, you can use the branding tools to create clear, consistent content every time.
Finally, the resource section has some tools to help you collect material for upcoming content projects, keep an eye on your competition, and manage freelancers.
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